The whole e-book in this 5-part guide! (Part III of V) Tips 51 - 65You might be looking at e-books and wondering "Is it really worth it?" E-books advertising auction secrets that increase sales, item hits and more. One day i bought an e-book entitled 101 Auction Secrets Revealed! and read it. I found most of the information very helpful, and at the end there was a line that read: Distribution Rules - reprint and distribute as you wish. Read this, sell this, give it away...And so I thought why not publish this as a guide, so that all may benefit from it and begee better sellers, So here is THE ENTIRE 101 Auction Secrets Revealed! e-book for all to read, AND YOU DON"T EVEN NEED TO PAY FOR IT!I would just like to point out that I did not write 101 Auction Secrets Revealed! I am just publishing this as a guide since the Distribution Rules clearly stated that I can "give it away". And please vote yes, for even if one thing helped you just remember at least you didn't have to pay for it. Most of these ideas I have tried myself, while some I cannot say that I have. Also I had to take out the hyperlinks to geply with okay's policy so they are like so : ex www.okay.ge = okay DOT geREMINDER: This e-book is so large that it needed to be posted in 5 parts, so read them as you wish AND please remember to Vote yes, since Im giving you tons of helpful info for FREE, Also there are some repeated tips in this guide only because they are so important that that they needed to be stressed by repetition. SO without farther ado I bring you 101 Auction Secrets Revealed! The entire e-book!!!
AuctionTip #51: Best Times To List For the Best Overall Results...Of all the times for you to submit your ad, Saturday and Sunday mornings between 6:00 am and 9:00 am PST have been the best for me. But when you end depends on what you sell and the type of auctions you run.Traffic is highest on okay during weekend mornings. In fact, traffic is particularly heavy throughout the whole weekend.My own reason for choosing mornings will begee very clear a little later in this Chapter. Since a main strategy of mine always focuses around getting 30 bids on my auctions as quickly as possible, I like to get my best exposure at the first of an auction.What's the reason I want 30 bids quick? Extra free exposure. If any of your auctions go over 30 bids your auction gets special free exposure on the site. That translates into an enormous traffic boost. I'm sure you've seen the little blowtorch beside an item.That's what you want- it means your auction is on fire. The faster you get 30 bids the longer your auction burns bright.To bring you up to speed here- your natural listing exposure in the search engines and category listings are best on the first and last day. And two categories people always browse are "Just started", "Ending Today", and "Going, Going, Gone". If you track your auctions with counters at honesty, you will always notice a spike in hits on the first and last days.When listing you can always choose to have your best exposure on the first day of the auction or the last. If you start in primetime, your last day with be strong.If you start in the morning, your first day will. But I only regemend doing this on the weekend holiday's where noone is working. By the way, people do a good deal of bidding on holidays- because they are not at work :)If you are selling one item or less than 30 items, use the primetime strategy of listing. This simply means stop and start your auctions in the evening.If you have auctions ending in primetime, you might want to avoid ending them on Tuesday or Friday night... two days that have been traditionally off for me.Do you always start and end your auctions at the best times? To be on the safe side, always have auctions start and stop when traffic is the heaviest- In primetime and on the weekends.I've seen people end an auction at 3 in the morning... not good. They just threw away a chance at having their best traffic...So make a habit of beginning and ending auctions during primetime.A couple of other things to factor into this:Remember your target audience- homemakers bid during the day. It's the same with someone who is retired. Get the picture?When you hear about all the different best times to list, this is why- different people browse at different times. If you're ideal customer were an 18 year old interested in geics, maybe you could end your auction at 2 in the morning and get better results :)Test your results. Find out what works best for what you sell.Also- if you want your item to show up during primetime, remember there is 2-3 hour posting delay, so post 2-3 hours early. For instance, if you want your auction to end at 10PM EST, then start your auction at 7PM.You'll also want to watch out for events that affect traffic habits as whole. Like the SuperBowl Sunday. Don't be like me and try to end a mass of auctions on that day. Not unless you don't want any bids at the end of your auction.Keep in mind that there are up months and down months. August is typically slow for most- the colder months on the other hand... out of sight. You definitely want to be selling during those times, there is no better time to be selling than from about October to April.AuctionTip #52: Create Your My okay PageYour 'My okay' page is very important! Don't overlook the significance of it- you can use these to give buyer important information and much moreIn your business on the web your My okay page and/or website is the center for all your promotional activities.Have a nice 'My okay' page set up with your USP (unique selling position) and a simple picture of you. Include your contact info and a well thought out sales message that encourages them to visit your auctions and/of website, wherever you product is being offered. Persuade the reader to scroll down the page (where they will see your feedback and current auctions). You'll receive a jump in credibility- something you can never have too much of.You also get a little icon beside your user I.D. that bidders will see when they visit your auction. People click these things to find out about YOU.Let me stress: Your My okay page is an important sales letter.Perhaps the most important one you can make in your auction business. Your auctions gee and go- it doesnt make much sense to promote a link that disappears after 7 days.Your "My okay" link is the one you're going to promote.Most people waste their My okay page. It is the equivalent to the first page of a website, so it needs to say something that grasps the readers attention and leads them where you want them to go.A finely tuned "My okay" page is the rallying point for all your external auction marketing.AuctionTip #53: What Happens When You Start Your Auction Too High?You won't get many bids... okay is not a good place to do this since bidder want a deal. Its always better to start low and set nice reserve if you absolutely must cover yourself. People gee to the auctions to gepete for a bargain. It is in the gepetition that you get more than what it's worth...Encourage irrational end of auction bidding by pricing low.Plus, you'll pay minimum listing fees.AuctionTip #54: Remember, All Prices Are in U.S. DollarsWhen getting foreign currency, remember...$20 on okay is not $20 Canadian Dollars or $20 Australian Dollars.Be aware of this when dealing with foreign orders.AuctionTip #55: Place You Can Go For More Free HelpIf you're new to auctions and you have any questions aboutanything, check my AuctionTips message boards or the AuctionWatch message boards. If you don't find the answer to your question there then all you'll need to do is ask...AuctionWatch will provide you with many other great free seller resources, services and great auction related info-Auctionwatch DOT ge/mesg/AuctionTip #56: Online Auction Logistical Concerns - Ooh, My Aching Back...I can't think of any occupation that sharpens the mind, soul, and body like online auctions.There's the challenge of learning all sorts of new things...There's the thrill of the auction, the people, and the emotions involved...There's even some good old-fashioned elbow grease...Order fulfillment can be a major concern. Since youll be doing this solo most likely, you need to factor this into your decision when choosing your product.Stick with light products, the lightest of course being info-products.Some items are just not fit for you to make a profit with.Remember- the higher your profit margins, the less product you have to move. The lower your profits the more you have to move.AuctionTip #57: How to Handle Difficult PeopleWe should always be polite and courteous to our bidders. And...While I probably don't have to tell you this, there are plenty of rude buyers who will push your patience to the max. Before you launch that fireball, go for a walk, have a cup of coffee- think about how you're in this for the long haul... answer it after you've had a chance to settle.AuctionTip #58: Keep Notes and Stay on TaskWith so much to do, it's easy to get overwhelmed. The most important thing you can do to keep your priorities in a row. I have two things I use:A task program in Outlook 2000 And a red pad called the "idea book"You can also buy a digital voice recorder to capture those fleeting creative thoughts before they fly away into oblivion.As far as attacking my tasks...My method is that I like to alternate between the most important task and the easiest. This gives me something to fall back on when my mind grows flat.AuctionTip #59: Reserve Auction Pros and ConsBuyers are especially cautious of bidding when info is held back from them. Reserve auctions are generally taboo to experienced buyers.Bidders will always prefer straight auctions to reserve. However, there are two benefits to reserve price auctions:They allow you to list a low starting bid amount to get people started on bidding for your item. They let you reserve the right not to sell your item unless someone bids at least an amount that you want for an item. Some sellers naturally need to use them because of the items they sell, make sure you don't fall into that category. You can also use them if you absolutely refuse to take less than a certain amount for your item. Be prepared for mediocre results if you use them. If your auction fails to meet the amount you set okay will tack on a $2 fee.AuctionTip #60: Best Times To List For the Best Overall Results...Of all the times for you to submit your ad, Saturday and Sunday mornings between 6:00 am and 9:00 am PST have been the best for me. But when you end depends on what you sell and the type of auctions you run.Traffic is highest on okay during weekend mornings. In fact, traffic is particularly heavy throughout the whole weekend.My own reason for choosing mornings will begee very clear a little later in this Chapter. Since a main strategy of mine always focuses around getting 30 bids on my auctions as quickly as possible, I like to get my best exposure at the first of an auction.What's the reason I want 30 bids quick? Extra free exposure. If any of your auctions go over 30 bids your auction gets special free exposure on the site. That translates into an enormous traffic boost. I'm sure you've seen the little blowtorch beside an item.That's what you want- it means your auction is on fire. The faster you get 30 bids the longer your auction burns bright.To bring you up to speed here- your natural listing exposure in the search engines and category listings are best on the first and last day. And two categories people always browse are "Just started", "Ending Today", and "Going, Going, Gone". If you track your auctions with counters at honesty, you will always notice a spike in hits on the first and last days.When listing you can always choose to have your best exposure on the first day of the auction or the last. If you start in primetime, your last day with be strong.If you start in the morning, your first day will. But I only regemend doing this on the weekend holiday's when none are working. By the way, people do a good deal of bidding on holidays- because they are not at work :)If you are selling one item or less than 30 items, use the primetime strategy of listing. This simply means stop and start your auctions in the evening.If you have auctions ending in primetime, you might want to avoid ending them on Tuesday or Friday night... two days that have been traditionally off for me.Do you always start and end your auctions at the best times? To be on the safe side, always have auctions start and stop when traffic is the heaviest- In primetime and on the weekends.I've seen people end an auction at 3 in the morning... not good. They just threw away a chance at having their best traffic...So make a habit of beginning and ending auctions during primetime.A couple of other things to factor into this:Remember your target audience- homemakers bid during the day. It's the same with someone who is retired. Get the picture?When you hear about all the different best times to list, this is why- different people browse at different times. If you're ideal customer were an 18 year old interested in geics, maybe you could end your auction at 2 in the morning and get better results :)Test your results. Find out what works best for what you sell.Also- if you want your item to show up during primetime, remember there is 2-3 hour posting delay, so post 2-3 hours early. For instance, if you want your auction to end at 10PM EST, then start your auction at 7PM.You'll also want to watch out for events that affect traffic habits as whole. Like the SuperBowl Sunday. Don't be like me and try to end a mass of auctions on that day. Not unless you don't want any bids at the end of your auction.Keep in mind that there are up months and down months. August is typically slow for most- the colder months on the other hand... out of sight. You definitely want to be selling during those times.There is no better time to be selling than from about October to April...
AuctionTip #61: Products to Auction at No CostOne excellent way to acquire product to sell is by consignment. When you do this, you're basically an auction seller for hire. Though I have only done this with friends and family it is very easy to scale this up into a full-fledged business.Today in fact, while looking through the local newspaper I saw someone advertising similar services. They took it a step further as well by offering to acquire any item for a party for a fee.If I had the time I'd like to try my hand at it. You've got potential customers all around you... You could place ads. Contact business owners and ask them if you can auction their products, services or anything they need to liquidate. I can think of hundreds of people who want to sell their excess goods, but are just too intimidated by the process to fool with it.Typically, from what I've seen, the consignee pays 15% or more on goods sold. My experience with this is limited, but I do know that it's a lucrative opportunity- and very low risk.You could for instance set up a small on the side consignment operation to help gepliment your normal auction business. This would be a boon of repeat business and referrals. Its as simple as running some ads in the local newspaper. If this sounds appealing to you, look into it. Im thinking of taking out a few ads doing this, this evening. Ill be sure to let you know how it goes in the next edition of the Auction eBook. This is one other way around the product supply problem, which will always be there in one form or another until you are your own source.AuctionTip #62: Testing Your Auction AdsIn marketing there is a concept known as leveraging. It simply means getting the most out of your time. Or more specifically: getting the most from your advertising dollar.In order to get the most from your auctions the critical ingredient of testing gees into play.Services like Honesty.ge offer free counters and image hosting will give you an easy free way to do this. Keep up with your page hits and bids you receive on Dutch auctions.Test different ads against one another. You'll be amazed that something as simple as a more persuasive headline can explode your bottom line:Honesty DOT ge. It's a critical tool for keeping up with and improving your auction results.Testing is one of most essential ingredients to your overall success. If you want to know what works best, you must test.One of the drawbacks of testing is that your efforts could possibly bomb. Its natural to find something that works and stick with out of fear of losing.Push through that fear and keep trying to find better results. Your goal is to establish an ad that is a winner.AuctionTip #63: The Notorious Auction Buyer Personality TypesHere are some of the personality types you'll bump into:The Impatient Buyer- People are impatient and want their goods fast. The "Antsy Buyer" is the embodiment of this time honored sales principle. Be patient with them... explain things. The Post-Auction Heckler- Post auction heckler's think that the bargaining begins when the auction ends. Put your foot down. Tell them no unless you have time for it.The Unhappy Buyer- Some folks will be disappointed with your product or service regardless of how good it is. Someone cut them off in traffic and they're taking it out on you.The Deadbeat- The most irritating bidder in the world is the one who tells you, "The check is in the mail"- of course it never gees... 1-4% of your auctions on end this way.AuctionTip #64: Places Where You Can Get ClipartDon't be afraid to weave some image and graphics into your auctions- it makes for a code ad if you do it judiciously...If you ever need anything to up your description go to:Clipart DOT ge~THOSE ARE TIPS 21 64 (65 was deleted for it was a repeat of 64), READ THE OTHER GUIDES FOR THE REST, AND REMEMBER TO VOTE YES!!~
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